About Us

For Australian businesses, it often seems that Americans are more likely to build personal relationships through business deals, rather than build business deals through personal relationships. This means Australian businessmen and women need to focus on getting the details of the deal right first, with the idea that a relationship might develop later. n a somewhat related them, active selling in the US is expected, often to a degree that may be regarded as over-the-top or overly aggressive in Australia. You cannot be shy or timid in the US, be clear of your advantage and be prepared to “sell it” strongly.